LLM prompt tracking
gives you visibility into how large language model tools (also called AI systems) mention your brand, so you can optimize your content strategy.
This guide shows you how to set up prompt tracking. Including how one agency used prompt tracking to improve its appearance in LLMs.
Let’s go over some basics first.
What Is LLM Prompt Tracking?
LLM prompt tracking is when you monitor and analyze the text queries (prompts) a user enters into AI models and the responses the models generate.
For example, say a user asks ChatGPT, “What are the best tools for UX?”
Prompt tracking would allow you to log that query, record ChatGPT’s answer, note whether your brand was mentioned, and track how the response changes over time.
The key difference from traditional SEO monitoring? Instead of tracking keyword rankings on search results pages, you’re tracking brand mentions and sentiment in conversational AI responses.
